Resources Library by ANA

The role and implementation of international marketing research

International marketing strategies and styles vary widely from the marketing of almost identical brands through to the meeting of similar consumer needs across several countries via radically differing mixes of product, communication variables and...

Catalogue: Seminar 1976: International Market Research

Author: Philip D. Barnard

April 1, 1976

Does international marketing exist?

There are a number of factors that continue to form an obstacle to International marketing; and economic developments of recent years make ft difficult to forecast a favourable future for trans-national marketing efforts. This afternoon I should like...

Catalogue: Seminar 1976: International Market Research

Author: W. de Groot van Embden

April 1, 1976

Where does quality in research begin?

The main premise put forth in this paper is that most problems related to research quality in fact come from within the profession. As a result, the research profession must accept total responsibility for research which is less than top quality. The...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: David Smith

Company: Molson Coors

August 1, 1975

The contribution of survey research to government policy making

In all countries Governments have become major sponsors of survey research. As an information tool the social survey designed to discover the facts in some area of government activity is now commonplace and increasingly surveys of opinion play a part...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Frank Teer

August 1, 1975

Research and policy planning

The Plan for Milton Keynes is the strategy which will guide the development of the new city. At its simplest, it is an approach to guiding the urbanisation of a large piece of land. When it was published, the Plan was widely acclaimed as a major step...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Lee A. Shostak

August 1, 1975

Can market research make a contribution to international problems?

This paper is concerned with the Market Research Industry's contribution in this field. It is our contention that not enough market research is carried out in the vital area of overseas aid and that it is up to the industry to draw the attention of...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Jocelyn L. Jeffreys, Robert Sutton

August 1, 1975

The state of the art

This paper seeks to show what kind of marketing objectives promotions are able to achieve and how the researcher can help the marketer in defining promotional goals and measuring the results.

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions

Author: Yves Castagnol

June 15, 1975

The creative role of research in developing new marketing opportunities

The theme of the paper is the use of research as a creative tool in the development of new products and methods of marketing them: In this case, of course, the 'products' are financial services. In order to illustrate the theme the author shall be...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Author: J. H.M. Cockayne

Company: Acumen Fieldwork

February 1, 1975

The corporate banking customer

Corporate banking research is helping banks, and especially US banks to design and market services for corporate customers in their own domestic markets, and internationally. Despite the current economic and financial situation, research can help...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Authors: N. Spencer, Mervyn Flack, Peter Bartram

Company: Harris Interactive (Europe)

February 1, 1975